There are many strategies and techniques to employ when promoting a website to a higher ranking. The goal is always to acheive the much sought-after "Page #1 Status" for a particular keyterm or keyphrase, no matter what. The way to do that is to produce the best content possible, provide an integrated linking structure (backlinks), and aside from photographic content, good writing is an essential part of the success formula. We need to interest our readers, yes, but also impress Google's search bots, keyterm databases, and search algorithms.
The public portion of this website will not delve into deep detail about specific SEO actions. For YOUR website, a customized, unique strategy will be created. This will be based on your researched industry keyterms, your current competition's ranking data, and your desired results. Many of the unpublished strategies are industry secrets which should not be publicized. Does the best Italian restaurant in town give away the recipe to their secret sauce? Never!
What is the difference Between Content Marketing & Copywriting?
Copywriting and Content Marketing - even though these phrases are often used together, and both necessary in a website - they are not the same thing. These terms are used a lot throughout the web, and they are often confused. An illustration often used is: "copywriting is to content marketing what eggs are to cake." Paraphrasing from a popular article, "Eggs make the cake moist and fluffy. They are the ingredient that adds quality to the cake, making you want to take one bite after another." In that sense, the "eggs" are the engaging page text, and the cake is the overall business strategy itself, along with the medium it's using.
Copywriting, to make a quick definition, is text written to encourage the visitor to take action. Usually to follow a link, "like" a page, fill out a form, make a phone call, download a pdf, etc. As the art and science of writing copy, it's purpose is to generate action. The application of Copywriting can be found in landing pages, direct mail campaigns, web pages, ads, promotional materials. Like any good cake, you need good ingredients!
Content is the present [and future] of marketing. Blogs, webpages, videos, articles, and even white papers use Content Marketing to aquire and retain customers. Publishing content and creation and sharing of media is all done for this purpose as well. As one authority defines it: "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action." Think of content marketing as your favorite cake. It is the eye-appealing, mouthwatering, must-eat end product.
The purpose of content marketing is not only to attract customers, but also to retain them through the consistent creation and acquisition of valuable and relevant content. For most businesses, organizations and websites, this is an ongoing process that must be integrated into your marketing plans and strategies.
With these comparisons made, it's clear that copywriting and content marketing are very similar, but different aspects of the same. (Still confused?) That's why the experts who build websites and write engaging page content are just a form submission away, ready to help you and your business succeed! Fill out our web contact form and we will take you step-by-step through the process.